Advertising and Consumer Reaction in India

Publisher :                                                                         Edition : 1986
Printwell Publishers                                                           Pages : 114
Jaipur - Rajasthan, India                                                   Price : Rs. 80/-
 

Beginning with a profile of advertising in India, the book incorporates findings of a survey conducted to find out consumer opinion about advertising and it’s impact on consumer behavior. The book is useful for advertisers, researchers, students and teachers of advertising as well as for general readers interested in adding to their knowledge about advertising in India.