Navin Mathur is Professor of Business
Administration at the University of Rajasthan, Jaipur. He has had a
brilliant academic career. He was awarded National Scholarship by the
Government of India for pursuing higher studies. He obtained his M.Phil.
in Business Administration from the University of Rajasthan, standing
first in the order of merit.
Professor Mathur has taught
postgraduate and M.Phil. students of business administration for over
two decades. His areas of academic interest are: management thought,
general management, advertising and marketing. Professor Mathur, who was
awarded a doctorate by the University of Rajasthan, has supervised
doctoral research work of about a dozen scholars, and dissertations and
projects of about fifty postgraduate students. He has contributed
research papers to esteemed journals, besides participating in seminars
and conferences. He is a member of university academic bodies, and
academic and professional associations.
He is author of Advertising and
Consumer Reaction in India (1986), Press Advertising (1987, published on
the recommendation of ICSSR, New Delhi), Management Thought (1989,
recommended by the Govt. of Madhya Pradesh), Life and Works of
Management Thinkers (1992), Principles of Management (1998,
co-authored), and Mighty Management Minds of India (2001). His works on
management thought have been acclaimed by world’s top management experts
like Alfred D. Chandler Jr., Arnold S. Tannenbaum, Fred E. Fiedler,
Richard M. Cyert, Herbert A. Simon and Robert Tannenbaum.
